Over the past several years, businesses have flocked to social media. Many have done so because they want to, and many more have done so because they think they have to.
The increasing use of social media amongst businesses reflects the fact that social media is important, even if its value can be somewhat difficult to define and quantify. But social media is just a platform, and realizing value from its use requires the right type of use.
Businesses have been flogged over the head with the advice about being 'authentic' when using social media. But what does that really mean? Here are five tips for being authentic and maintaining authenticity with business social media use.
- Make it personal
- Keep it real
- Don't be afraid of opinion
- Focus on interactions, not followers and fans
- Keep the distribution of traditional marketing messages to a minimum
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