Exceeding Expectations in Sales

There was a feature article in Selling Power this month (July/August 2009) that outlined how to set expectations for sales people. This is a add on to my previous post "Sales Managers - Don't Shoot Yourself in the Foot." (7/29)

As sales managers in a transition economy you should do the following as Selling Power outlines:

• set expectations that are attainable with a stretch not unattainable or unrealistic
• goals should be tied to variables the sales staff can control
• goals should be customized to fit the salesperson situation or territory - goals should be broken down into small bites - management must sit down with sales people and show them a clear path they will take to achieve the stretch target
• if you have to adjust the goals based on economic conditions, re-motivate the team with a goal they consider to be fair.

So are you following these easy steps or are you totally or partially disrupting the dynamics of your team with new goals, alignments, and added duties that take their eye off the goal?

Sales Managers - Don't Shoot Yourself in the Foot

I spoke to a couple of colleagues this past week and there seems to be a pattern that has developed because of the drops in revenue, the economy, and tighter competition. Yes, you are right, tweaking or reorganizing the sales force.

Whether you are managing inside or outside sales teams be careful not to disrupt the rhythm a sales team develops over time. It occurs when teams have been together a while, know each others habits, flow of information, and group motivations. When you are trying to preserve and grow revenue you don't want to demotivate your sales teams by massive restructuring. The outcome will be fewer sales over the short term and depending on your team dynamics could provide less revenue over the long haul.

So be careful not to shoot yourself in the foot by doing a restructure or RIF that will demotivate a team that for all intensive purposes has performed in this tough and treacherous economy. I will continue to advocate, as I am sure you will, that you need to get rid of poor performers in an expedient manner and within the laws in your state. Nothing hurts a sales team than a performer that is dragging down your team and killing the drivers of revenue and profits.

Take a tough stand with lots of input from various sources if there is a need to restructure so you make sure your team dynamics are not impacted. What have you done in this area over the past 12 months?