I just finished Ram Charan's book "Profitable Growth" and found as I have with his other books profound wisdom in the art of leadership communication. Although I communicated to my staff over the years the revenue and profit expectations of the company each year I know for a fact other senior managers did not.
In the book, Charan explicitly says that for the comapny to reach its targets it needs every employee engaged in the goal. I know for a fact that this was one of my company's flaws. It really never communicated from the top what was expected, we only heard when we did not make our goals in quarterly meetings.
If you are a true HR leader, you should make sure your CEO is on the same page as Charan expresses. Get everyone involved from the get go and that is how you achieve your goals. All are on a positive slope.