Talking Heads- Ten Principles for Social Media Marketing Success #2

Today it is the norm to communicate, consort and associate with each other over social networks – it’s almost weird not to.  So much so, that the likes of Facebook, Twitter, YouTube and Linkedin have become household names and collectively generate millions of dollars in revenue.  Many other businesses use social media and social networks to gain a competitive advantage in the world of business, which requires them to be up-to-date with the advancements and changes of technology that they are using. 

MeetTheBoss.tv has interviewed some of the most influential C-level executives within the industry including: Julian Persuad- MD of Google, Ken Mandell-VP Advertising Sales of Yahoo! and Ji Hee Nam-VP Digital Media MTV.   In this program these executives explain the difficulties of having to adapt constantly to an ever-changing sector and the advantages of being part of a new generation of business.

A very engaging interview from MeetTheBoss.tv on the new way in which marketing and brand organisations have to work with today’s technology and digitalisation.  Chuck Brymer, who was elected President & CEO of DDB Worldwide in 2006 gives his insight to the ever-advancing nature of marketing which runs parallel and works hand-in-hand with the new types of social networking and telecommunications.  In this interview he highlights the importance of keeping people engaged with the product and acknowledge their feedback and authorise their participation to improve it: “You no longer own that property.  It’s owned by your customers.”  Brymer explains, in this way brand managing is not invasive and is a 2-way dialogue solely between the customer and the company, B2C.

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