In today's world social networking is how you communicate, recruit both actively and passively today. The key social networking sites Facebook, Linkedin, Jobster (maybe), Ning, and Friendster are actively recruit and communicate with professionals and non-professionals. If you are not social networking then you are missing the boat.
As a point of reference, Friendster Inc. said it was awarded its fifth social networking patent by the U.S. Patent and Trademark Office.
The Mountain View company said it has been granted five patents since July 2006, and the latest one focuses on technology where social network information maintained in one database can be shared with a second database. It also describes how the operators of the second database can use the social network information to better manage services provided to their customers and target particular information to their customers.
The company said it now has more than 115 million members worldwide. The privately held company is venture-backed. You look at their members, Facebook with over 200 million and Linkedin with 75 million the old way of recruiting with job boards just does not work. Linking with key individuals does rather than going through the HR departments where lots of job seekers get lost in the shuffle. Same with just networking, when was the last time you got a response from a job board or email to an HR department?
