Are you collecting data, or are you actually understanding the needs and behaviors of your audience? Those are the real questions in building unique value.
A huge challenge facing most B2B and B2C media brands is commoditization: that when you search Google News on a story, you are presented with HUNDREDS of sources for the same story.
This affects commonly held differentiators between competing brands. Nowadays, "breaking" news is often mistakenly referred to as the person who posts it to their website 5 minutes before their competitor does. And even in the established media, "journalism" is more rare than most would have you believe. There is a huge difference between sharing news that is more and more easy to find, and offering a truly unique service that will enable business and career growth in your market.
If you take the label & brand name away from your product, is the quality and the brand distinction painfully obvious to your customers?
