Exceeding Expectations in Sales

There was a feature article in Selling Power this month (July/August 2009) that outlined how to set expectations for sales people. This is a add on to my previous post "Sales Managers - Don't Shoot Yourself in the Foot." (7/29)

As sales managers in a transition economy you should do the following as Selling Power outlines:

• set expectations that are attainable with a stretch not unattainable or unrealistic
• goals should be tied to variables the sales staff can control
• goals should be customized to fit the salesperson situation or territory - goals should be broken down into small bites - management must sit down with sales people and show them a clear path they will take to achieve the stretch target
• if you have to adjust the goals based on economic conditions, re-motivate the team with a goal they consider to be fair.

So are you following these easy steps or are you totally or partially disrupting the dynamics of your team with new goals, alignments, and added duties that take their eye off the goal?