Skipping the Four Key Elements of HR

I had a discussion with a former colleague last week and I must say it was a very interesting and spirited discussion. My former colleague said that she was tired of trying to persuade people to think in HR terms. Yikes I said to myself, thinking in "HR terms". Where was she coming from?
She went on to say that she felt that HR was losing its' edge in the company. Yikes, I said again to myself, what has she been doing from a leadership angle yet alone from a business prospective?

Well, I am sure there are a lot of HR professionals thinking like her given the economy, job losses, pay freezes, and training all but abolished. I look at this as an opportunistic time to really show wheat you as HR professionals are made of: strong business instincts, financial expertise, interpersonal relationships at all levels of the organization, and leadership acumen. If you have forgotten these key elements of HR then you really need to rethink your profession.

In these trying times this is were the true HR professional steps up to the plate and helps the CEO drive the business through the economic storm. Remember these key essentials and build on them each and every day:

• strong business instincts - see and drive innovation and execution
• financial expertise - help the CFO on true business cost relationships and justify your budget that helps build the organization
• interpersonal relationships - without them at every level of the organization you will not understand what is really happening at the grass roots level
• leadership expertise/acumen - drive change and help all employees through the paradigm shifts that will drive business change and revenue growth.

So what are your thoughts on these key elements? Drop me an email at wgstevens2@gmail.com or through my Linkedin address.

The Future of B2B Media - Creating Unique Value

Are you collecting data, or are you actually understanding the needs and behaviors of your audience? Those are the real questions in building unique value.

A huge challenge facing most B2B and B2C media brands is commoditization: that when you search Google News on a story, you are presented with HUNDREDS of sources for the same story.

This affects commonly held differentiators between competing brands. Nowadays, "breaking" news is often mistakenly referred to as the person who posts it to their website 5 minutes before their competitor does. And even in the established media, "journalism" is more rare than most would have you believe. There is a huge difference between sharing news that is more and more easy to find, and offering a truly unique service that will enable business and career growth in your market.

If you take the label & brand name away from your product, is the quality and the brand distinction painfully obvious to your customers?