That ubiquitous phrase made famous by Verizon became quite apropos at the end of 2011. After the most embarrassing debacle in history of marketing/pricing, Verizon was forced to backtrack, put their tail between their legs, and somberly walk away from what they thought would be another revenue steam.
What was the major connector to both of these events? What was the determining factor that drove them to make an immediate u-turn? The answer: social media.
Time magazine’s Person of the Year for 2011 was the protester. What drove the protest throughout the world that drove their movement? Again, social media was the key.
Two of the most driving forces going into 2012 are social media (and the power of it), and the employee, regardless of the level of engagement.
The pendulum has swung
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