It is no wonder three quarters of companies have changed their approach to strategic initiatives in the past year, according to the latest FD/Forbes Insights Strategic Initiatives survey of 180 C-level executives, senior strategists, and communications professionals. The study, done with the Council of Public Relations Firms and the Association for Strategic Planning, also uncovers overall optimism that well-considered plans can still yield productive initiatives. Respondents believe there is room for growth, but they are being more selective and taking careful steps to be more informed and better prepared than in recent years.
What are your thoughts on this post-crisis dilemma?
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