Why Blogging Matters to Business - Use Blogs for Information and Communication

The current revolution in personal writing and instant publishing is called blogging. A business blog is an informal, easily maintained way to regularly communicate with your customers and employees. Unlike traditional media that require lead time for publishing, blogs are frequently updated, often daily, online journals of opinions, information and links to interesting content online.


According to About’s Susan Ward, “What sets blogs apart from other online writing … is their dynamic nature (as opposed to static Web pages) and their voice (style).” The voice of the writer (or writers) of the blog, in a successful blog, is unique to that blog.


Blogging matters to business because blogging can represent your company in a positive light. Blogs can pinpoint employees you don't want to hire and help you do market research. Yet, blogs can also criticize your company and review your products unfavorably. You need to know about business blogging. There are eight reasons blogging is important to your business or organization - to start. Here are the first five reasons blogs matter:

1. A business blog is an informal, easily maintained method for regularly communicating with your customers
2. A business blog is an informal, easily maintained method for regularly communicating with your employees
3. A business blog can provide a "voice" for your company that educates and informs your website visitors
4. The business blog is a recruiting tool for your company, and 
5. Your employees may also be blogging. You want to ensure their blogs do not give away company confidential or proprietary information, or trade secrets

Want three more reasons why blogs matter to business, including tips about blogging job candidates? Click on the link above. 

full article written by  Susan M. Heathfield, About.com Guide