Human capital is increasingly being seen as an issue of strategic significance in the industry today. It is this aspect of competition that provides most decisive elements of business advantage for a company by way of market responsiveness, process and technology innovation or enhancing customer experience.
A company can maximize the benefits from its human assets, when it is able to align and achieve congruence between individual and organizational goals. The challenge for HR experts in the organization lies in bringing about high degree of alignment so that the contribution of people in each and every activity along the value chain becomes a key differentiator in the industry.
High levels of performance and competence of people definitely provide a company edge over its competitors, but the second part of challenge for a HR professional lies in making this advantage sustainable over a period of time. This in effect means that people contribute effectively to fulfill the organizational goals – both now and in future.
Putting the two challenges together takes us to the core of most generic HR strategy pursued across the industries. The HR professionals responsible for crafting HR strategy should focus on gaining highest levels of commitment from the people towards organizational goals and at the same time building loyalty among the people for the organization. This then is most common and yet the most challenging theme of HR strategy today.
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