The Internet was chosen by 60% of the executives surveyed as the most important medium for business information, according to the online study, which was conducted? this spring. More than 650 executives participated.
Only 15% of the executives identified daily newspapers as the most important medium. The Internet and newspapers were followed by trade publications (9%), magazines (6%), TV (5%) and radio (2%).
The executives surveyed said they spend an average of 15.9 hours per week on the Internet (excluding e-mail) for work and nonwork activities. Fifty eight percent of respondents said they access the Internet before they go to work, compared with 47% who indicated they read a newspaper before going to work.
The executives surveyed said they spend an average of 15.9 hours per week on the Internet (excluding e-mail) for work and nonwork activities. Fifty eight percent of respondents said they access the Internet before they go to work, compared with 47% who indicated they read a newspaper before going to work.
a reprint from B to B.
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