Are You #2 in Your Company? If Not Ask Yourself Why

I am re-reading "Winning" by Jack Welch and again was reminded of how lucky I have been in my HR career. Since 1978, when I worked for Stone & Webster Engineering Corporation, I have had the great opportunity to work for CEO's that saw HR was a key player on their team. I remember my first meeting with Willard Sweetser, my first boss in New Jersey, when he asked my how much I knew about business and not HR. We sat and discussed our views for about 3 hours when he finally said, "you move into my office with me" you are my #2 person on this job.  That has been my joy and luck over the years working for CEOs, them viewing HR as their right hand and left hand along with the CFO from NJ to Oak Ridge, TN, to Boston, to LA, to GA.

Jack Welch was asked at a meeting in Mexico how he viewed HR and his answer was swift and direct, "without a doubt, the head of HR should be the second most important person in any organization". With an audience of 5,000, he asked how many CEO's in their company viewed HR that way. Well, about 50 hands went up and Welch was astounded but not surprised since it has been his experience when he asks that question during his speaking tours.

If you are not the number 2 in your organization you have to ask these three questions as to why:

1. can your CEO/senior management team quantify your impact on the organization?
2. have you gotten relegated to administrivia, a catch all for programs, benefits and the like
3. are you twisted up in palace/organizational intrigue?

If so, you need to re-think how to quantify, delegate, and pass on politics. So where do you stand? Then after you ask yourself that question read Jack Welch's book and you will find out many answers to your question. It is a great read for HR practicioners.

How To Pick A Good Fight

Peace and harmony are overrated. Though conflict-free teamwork is often held up as the be-all and end-all of organizational life, it actually can be the worst thing to ever happen to a company. Look at Lehman Brothers. When Dick Fuld took over, he transformed a notoriously contentious workplace into one of Wall Street's most harmonious firms. But his efforts backfired - directors and managers became too agreeable, afraid to rock the boat by pointing out that the firm was heading into a crisis. Research shows that the single greatest predictor of poor company performance is complacency, which is why every organization needs a healthy dose of dissent. Not all kinds of conflict are productive, of course - companies need to find the right balance of alignment and competition and make sure that people's energies are pointed in a positive direction. In this article, two seasoned business advisers lay down ground rules for the right kinds of fights. First, the stakes must be worthwhile: The issue should involve a noble purpose or create noticeable - preferably game-changing - value. Next, good fights focus on the future; they're never about placing blame for the past. And it's critical for leaders to keep fights sportsmanlike, allow informal give-and-take in the trenches, and help soften the blow for the losing parties.

for full text click on the link from HSB

Marketers to Shift Budgets to Social, Search and Mobile

Indianapolis—Marketers plan to increase their online marketing budgets by an average of 17% this year, drawing money away from traditional channels such as TV, print and radio advertising, according to a new report from e-mail marketing company ExactTarget and Internet market research company Econsultancy.



According to the companies' "Marketing Budgets 2010: Effectiveness, Measurement and Allocation," two-thirds of marketers are planning to increase their investment in social media, even though less than 20% say they can effectively measure their return on that spending.

In addition, search marketing will get a big boost—64% of companies plan to increase budgets for search-engine optimization (organic search), while 51% will increase spending on paid search. And 56% plan to increase their budgets for mobile marketing.



The online study of 1,000 marketers was conducted last month.

from the Daily News Alert
Christopher Hosford ,Story posted: February 12, 2010 - 12:24 pm EDT

Are You At the Table Yet?

Earlier this week I attended the HR Executive Roundtable Group meeting which I co-founded at ARRIS. The speaker was Joel Koblenz from the Koblenz Group in Atlanta who talked about what CEOs want from HR leaders and what they expect. Joel's discussion to the group was "a view from the top". The topic was timely and on target based on what we currently are seeing in the economy and industry. 


It reminded me of a post I put up last July so I thought I would repost it again since the points that Joel touched on were what I wrote about last year.  In addition, Joel mentioned 2 other key points that I failed to bring up in that previous post:

• meeting with your CEO weekly to calculate the HR strategy against the current business strategy
• making sure that you understand the business from the ground up, not just what you produce and who are your key competitors.

In addition, all successful corporations use HR strategically, not just to manage administration and other mundane HR tasks. CEOs are interested in growth, profits, innovation, and the ability to retain customers. HR is at a key position to help the CEO attain all of these objectives. To do this your time in the HR leadership role should consist of the following:

• discussing talent, retention, and talent development and pipeline candidates;
• compensation and competitive intersections of market and attaining the best talent;
• benefits, maintaining a competitive package and harnessing costs, especially health and 401K and pensions;
• identifying integration acquisitions quickly;
• anticipating critical business events and regulatory issues;
• guiding and maintaining a daily interaction with the CEO and key business leaders;
• understanding the dynamics of the economy and how they impact the business;
• and finally enabling growth drivers at the employee and business levels.

Are you doing these key functions on a daily basis? Let me know your thoughts.

One Ambivalent Economy + Many Cautious Employers = One Difficult Job Market

For those looking for work these days, job security may be a stubbornly elusive goal.

More than seven million jobs have been lost during this recession, and so far, few have come back. When jobs do return, say experts, many will be temporary, contract or short-term. Risk-averse employers seeking cost savings and flexibility will outsource whatever they can to smaller firms or independent contractors before hiring full-time employees. That means job seekers will have to be more flexible, willing to take short-term assignments or relocate to places where jobs are plentiful. In the days ahead, fewer Americans will be hired by large corporations, and more will have to work at small companies, in guilds of contractors or through self-employment.

In many respects, none of these changes are new.

"The future looks like the past only more so," says Wharton management professor Peter Cappelli. "What happens as a result of these big downturns is that the trends already underway just get speeded up." For example, the percentage of the labor force over 55 years old has grown in the past few years as the baby boom generation aged and decided to work longer. The financial crisis magnified that trend as more boomers delayed retirement in response to their plummeting 401(k)s. In other cases, companies that were planning to trim workers did so quickly instead of gradually. Sectors that were already shrinking shrunk faster. More jobs moved overseas. Ailing businesses failed instead of hanging on.

For job seekers, it won't be easy to figure out where to go next. In its 10-year employment outlook, The U.S. Bureau of Labor Statistics projects that 96% of job growth between now and 2018 will come from service-providing industries, the top sectors being professional and business services and health care and social assistance. Cappelli says such long-term projections aren't worth much to job seekers, however, because people adapt to them the same way investors react to a stock tip -- by flooding the market. "Everyone says there are jobs in health care, but nursing schools have been at capacity for quite a while," Cappelli notes. Likewise, the financial and construction industries are in the doldrums now, but when they recover, they might roar back. "Things flip around as quickly [in the job market] as in the investment industry, but individuals can't flip their careers around so quickly," he adds.

For large companies, the answer probably won't include many full-time positions for college graduates. "My studies show that year after year after year, large employers aren't adding jobs; they're just replacing jobs," says Phillip Gardner, director of the Collegiate Employment Research Institute at Michigan State University. "The most buoyant part, the most consistently positive part of college hiring has been small employers." According to the Institute's latest Recruiting Trends survey, large companies (those with more than 4,000 employees) plan to decrease hiring by 3% in 2010, and mid-sized companies (those with 500 to 4,000 employees) expect to decrease hiring by 11%. However, small companies (with 100 to 499 employees) expect to increase hiring by 15%, and fast-growth companies (from 9 to 100 people) by 26%. These companies span a range of sectors. If small companies are able to get enough credit to keep business going, they could drive job recovery, Gardner says. "We don't have any white knight sector out there like we have had in past recessions. This is going to be an army of ants -- small diverse companies requiring college graduates. They are going to pop up all over the place."

In the meantime, job seekers are taking what they can get, even if it's temporary. Patricia Rose, director of career services at the University of Pennsylvania, notes that 3% of the university's 2009 graduating class took internships, temporary positions or part-time jobs that weren't guaranteed to continue, up from 1% in 2008. Rose believes students have shown more interest in fellowships and short-term opportunities, such as Teach For America, in part because they want a meaningful experience, in part because can't find traditional full-time jobs. Short-term jobs "were not created in response to the recession, but they have become more attractive during the recession because students are considering more options," Rose says.

What is your company doing about hiring temp workers verses fulltime?

Have We Seen the Last of Paid Content? Free Content?

Two recent events have rocked the publishing world. First, The New York Times, which many regard as the newspaper of record in the U.S., said it would abandon the practice of providing free online content and start charging regular readers beginning in 2011. And second, Apple's much-hyped tablet -- the iPad -- made its appearance. What implications will the Times' decision have for newspaper publishers and other providers of free online content? How will the iPad re-define what a book means, as well as how it is produced, marketed and delivered? 


What are your thoughts on this?