Can You Hear Me Now? The Impact of Social Media on Your Workforce

Can you hear me now?

That ubiquitous phrase made famous by Verizon became quite apropos at the end of 2011. After the most embarrassing debacle in history of marketing/pricing, Verizon was forced to backtrack, put their tail between their legs, and somberly walk away from what they thought would be another revenue steam.

Netflix was faced with the same situation in mid-2011.

What was the major connector to both of these events? What was the determining factor that drove them to make an immediate u-turn? The answer: social media.

Time magazine’s Person of the Year for 2011 was the protester. What drove the protest throughout the world that drove their movement? Again, social media was the key.

Two of the most driving forces going into 2012 are social media (and the power of it), and the employee, regardless of the level of engagement.

The pendulum has swung

Talking Heads- Ten Principles for Social Media Marketing Success #2

Today it is the norm to communicate, consort and associate with each other over social networks – it’s almost weird not to.  So much so, that the likes of Facebook, Twitter, YouTube and Linkedin have become household names and collectively generate millions of dollars in revenue.  Many other businesses use social media and social networks to gain a competitive advantage in the world of business, which requires them to be up-to-date with the advancements and changes of technology that they are using. 

MeetTheBoss.tv has interviewed some of the most influential C-level executives within the industry including: Julian Persuad- MD of Google, Ken Mandell-VP Advertising Sales of Yahoo! and Ji Hee Nam-VP Digital Media MTV.   In this program these executives explain the difficulties of having to adapt constantly to an ever-changing sector and the advantages of being part of a new generation of business.

A very engaging interview from MeetTheBoss.tv on the new way in which marketing and brand organisations have to work with today’s technology and digitalisation.  Chuck Brymer, who was elected President & CEO of DDB Worldwide in 2006 gives his insight to the ever-advancing nature of marketing which runs parallel and works hand-in-hand with the new types of social networking and telecommunications.  In this interview he highlights the importance of keeping people engaged with the product and acknowledge their feedback and authorise their participation to improve it: “You no longer own that property.  It’s owned by your customers.”  Brymer explains, in this way brand managing is not invasive and is a 2-way dialogue solely between the customer and the company, B2C.

Learn from the experts, sign up and watch for FREE at MeetTheBoss.tv

Marketers to Shift Budgets to Social, Search and Mobile

Indianapolis—Marketers plan to increase their online marketing budgets by an average of 17% this year, drawing money away from traditional channels such as TV, print and radio advertising, according to a new report from e-mail marketing company ExactTarget and Internet market research company Econsultancy.



According to the companies' "Marketing Budgets 2010: Effectiveness, Measurement and Allocation," two-thirds of marketers are planning to increase their investment in social media, even though less than 20% say they can effectively measure their return on that spending.

In addition, search marketing will get a big boost—64% of companies plan to increase budgets for search-engine optimization (organic search), while 51% will increase spending on paid search. And 56% plan to increase their budgets for mobile marketing.



The online study of 1,000 marketers was conducted last month.

from the Daily News Alert
Christopher Hosford ,Story posted: February 12, 2010 - 12:24 pm EDT